"Reduce, Reuse, Recycle, ReTweet!" -- JMacofearth. "If sustainability is the goal, then social media will be an enabling technology."
Emily Gertz got the best response when she asked, "Where are the LOL cats of sustainability?"
Hot Topic of the Discussion Greenwashing: The practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources. Examples: FLEX Ready designation of Suburbans and Hummers, Clorox's Green Products are not in recyclable bottles, Margarine was better for you until they found out it was badder for you.